Let’s say you’re at a family function and you’re incredibly bored. A neice’s 4rd birthday party. A third-cousin’s graduation party. Grandma’s funeral. And you wish you had a beer to get you through the same stories you’ve been hearing since you could hear. The Argentinian beer brand Andes knows the feeling. And not only do they get you that beer, they do one better. Take note, AB & Miller-Coors, this is what big-brand beer advertising can look like. It doesn’t have to be all boobs and “duuuuuuuuuude!”